This enables people to understand where the most information is on a page, as well as intuit the relationship between different types of elements. Using shapes to enforce the law of similarity is a highly effective way of helping users understand the information architecture on a page without causing excessive cognitive load. Now that we’ve taken a look at the general implications of the law of similarity, let’s see how they work in practice. Applying the law of similarity in UX design This is the law of similarity in practice-your brain is trying to make sense of the world in a meaningful way. Most of us will see it as rows of black and white dots rather than columns of dots that alternate in color. Take a quick look at the image above and think about what you see. This will enable us to analyze our surroundings much quicker and increase our chances of surviving. Your brain will automatically lump similar things together, like leaves, trees, allowing you to identify the source of your potential threat-things that stand out. Think of it this way-you’re in a forest, and, for whatever reason, you’re worried for your safety. ![]() This is most likely an evolutionary adaptation that allows us to process a large number of visual stimuli. Humans have a tendency to group visual elements into distinct categories based on shape, color, and other parameters. ![]() There are eight essential Gestalt principles:įigure/Ground (also known as Multi-stability) The three discs constitute the sum of all visual elements, while the triangle acts as the surplus meaning derived from them. The inferred figure (triangle) seems to rest on top of the Pac-Man-like discs. The Kanizsa triangle is an example of a depth illusion based on Gestalt principles. One of the fundamental tenets of Gestalt is that the whole is always more than the sum of its components. The founders of this school focused their research on the way humans organize and categorize visual stimuli and how this helps us derive meaning. The name of this school of thought originates from the German word “shape” and was established in the 1920s by a group of European psychologists. Let’s take a closer look at how you can start using this principle to your and your users’ advantage. This article is about one of the most widely used Gestalt laws used in design-the Law of Similarity. Naturally, UX and UI designers leverage Gestalt principles to create interfaces and experiences that are intuitive and easy to process. How do we know that something looks like a kettle? It’s safe to assume that most of us just know that something looks like one without having to invest too much time and effort into making this assessment. These processes allow us to make sense of the world we live in without delegating it to our conscious minds. An important set of such mechanisms are the Gestalt principles-they define the way the human brain identifies shapes. There’s a variety of processes happening in the back of our minds that govern both our conscious and unconscious. Being so close, the white space plays a fundamental role to let the eyes get some rest.We live our lives believing that we understand the world we live in and make objective assessments of our surroundings-that’s only partly true. ![]() We can take advantage of this principle grouping similar information, such as sections within the same page/web application or navigation buttons. We perceive objects that are close to each other as similar. Let’s briefly describe these elements and how we can use them in the design of interfaces: PROXIMITY This concept explores visual perception, proposing a series of principles that describe the way in which we visually group information. Gestalt – a german word that means form – is a psychological concept that basically explains how we interpret reality. This is where the Gestalt principles come into play. How does Psychology relate to Web Design? People group the information received through our five senses and try, either consciously or unconsciously, to give it a meaning in an orderly and comprehensible way. In web design, these principles are effectively applied in the field of User Interface (UI) allowing the messages to arrive in a pleasant and dynamic way, guiding the visual perception of it.Īnd it is precisely visual and spatial perception two of main topics which psychology principles studies. Perhaps, too many designers overlook the importance of psychology within the creative process and the impact that some of its principles has in the design choices that are made on a daily basis, whether printed or digital.
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